Bradford has won major new investment from Arts Council England to become one of its new Creative People and Places (CPP) locations.
Bradford’s successful bid has been led by the landmark Born in Bradford (BiB) project as part of a community-focussed consortium committed to making a step change in arts and cultural opportunity, involvement and participation across the district.
Bradford’s Creative People and Places programme is called ‘THE LEAP’ and over the next four years aims to generate 100,000 new attendances at new arts and cultural events.
THE LEAP is a 10-year project. This £2m funding by Arts Council England will launch the project and fund the first four years of activity. The investment will benefit the whole district with activities for everyone to participate in and enjoy. Its core work will focus on some of the most disadvantaged areas of Bradford where opportunities to engage with arts and culture are few and current levels of participation are low. The project will begin in early 2020, starting in the wards of Manningham, Bradford Moor, Tong, City, Keighley West and Keighley Central, aiming to generate up to 100,000 new attendances at new arts and cultural events.
Bradford district has galvanised and united behind THE LEAP with more than 70 partners and affiliates already signed up including Bradford Council, the Business Improvement Districts in both Bradford and Keighley and the local NHS Clinical Commissioning Groups.
Bradford’s Council’s Museums and Galleries and all its Arts Council England-supported national portfolio organisations have backed the project including the Bradford Literature Festival, Impressions Gallery and Kala Sangam. THE LEAP is also supported by community organisations such as Project 6, Build A Girl and BIASAN (Bradford Immigration and Asylum Seekers Network). High profile national cultural organisations including the Royal Shakespeare Company, the Halle Orchestra and the British Film Institute are also partners.